Tips to Use Twitch Live Streaming for Small Business Success
Twitch and business mix well, just like PB&J. So, of course, you should use Twitch for small business success.
If you’re not sure how to use Twitch and business together, don’t worry. We’ve created a How-to guide that will help you get the most out of Twitch and find the greatest brand reach possible to promote your small business.
Best ways to use Twitch for small businesses success
1. Use the right equipment to create premium-quality content
Twitch streams work best when you use the right equipment. From quality streaming software to mics to lighting, you’ll need to invest in the top equipment to ensure your streams are compelling to watch.
Many streaming software like Restream, OneStream, and OBS Studio offers a free option as well, where you can easily stream live Twitch videos, but without the recorded replay. Paid software with a professional streaming toolkit starts at as little as $12 per month (Streamlabs OBS).
2. Create a compelling Twitch intro for your brand
An intro video is one of the best ways to use Twitch for small business success. The intro gives your viewers an idea about what they can expect when they follow your account. In the intro video, you should ideally convey:
- What your core business/skill is.
- What products/services you’re likely to feature.
- What content types and topics you’ll be creating.
- What value your viewers can get by watching your content.
- What tone your content will adopt.
- How the viewer can engage with you.
- Whether you will work/collaborate with others for your live streams or not.
3. Get free Twitch followers to get your stream to more viewers
The Twitch algorithm pushes streams that have the highest engagement on its chat and views. So, a stream that has more views and a higher degree of chat activity will be recommended to Twitch users who follow similar accounts. For a small business that is new on Twitch, it can be difficult to generate such intense activity very quickly. One way around this challenge is to use free Twitch followers for your account.
When you use free Twitch followers, you automatically increase the activity on your channel. It helps you leverage how the algorithm works and push your content to a larger group of people.
Additionally, when you use free Twitch followers, you make your account more reliable and trustable to other organic viewers who may find your channel.
4. Live stream a game
Games are still very popular for Twitch users. Even if you’re not a gamer, it helps to live stream yourself playing a game. But avoid the popular games since they’ll already have hundreds of other Twitch users who will already have played it. Instead, browse through Twitch’s list of games and skip the first 20-25 games altogether. Then, choose a game from the middle of the list – one that you’ll enjoy – and play it. You’ll find a smaller but dedicated community of players who’ll enjoy following your account since you’re a fellow lover of the game.
5. Create content you know your audience will enjoy
Apart from games, create content that you know your followers will love to watch. You can even ask your viewers about the type of content they’d like to see. Or invite a dedicated follower to co-create content with you. Such user-generated content really secures follower buy-in because they feel heard and valued by your brand.
6. Incentivize engagement
You can encourage more people to actively engage with you by viewing your content or chatting with you on the chatbox by offering gifts, discounts, and benefits. You can even host a giveaway by holding it live. When viewers see they have something to gain by engaging with you, they’re more likely to continue engaging with you. In the process, they may start really enjoying your content and share it with their social circle.
7. Install a chatbot to monitor chat safety
A chatbot can be really helpful in preventing spammers, hackers, and troublesome viewers from ruining the safety of your chat box. These chatbots can be programmed to monitor chat conversations and block any link sharing to protect everyone from viruses/malware. Plus, you can even tag certain words so that any chat containing those words will not be automatically published unless you’ve approved it first. Adopting these safety measures can help you create a safe space in your chats, making it a welcoming place to be in.
8. Maintain a consistent streaming schedule
For Twitch, generally, the best streaming schedule is between midnight and 9 AM on Sundays. But, experiment with your streaming to check what day/time your viewers respond to the best.
Using Twitch for small businesses can really supercharge your social media presence and help you get the word out about your business. By following the tips we’ve shared, you’ll find that your small business will soon generate site visits, shares, and conversions.
If you’d like more advice on Twitch marketing or if you wish to get free Twitch followers for your account, feel free to reach out to Streamular. We’ve been helping start-ups and SMEs build a solid Twitch presence since our inception in 2019, and we can assist you too. We provide state-of-the-art software that helps you acquire free Twitch followers and activate them quickly. You can also buy Twitch channel views from us. Call us to schedule a trial.
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