Role of Twitch in Changing the World of Video Content Creation

Role of Twitch in Changing the World of Video Content Creation

Over the last two decades, the popularity of video content creation has skyrocketed. Both independent content creators and brands have turned to video content and have tasted success, primarily due to YouTube’s reach and popularity. However, in recent years, another video-centric platform has emerged as an alternative to YouTube, and it’s rapidly changing the world of video content creation. The platform we’re talking about is none other than Twitch.

In this article, we’ll take a closer look at the unique features that Twitch offers to users and why you should also consider investing in Twitch marketing. So, without any further delay, let’s get started.

The unique features of Twitch that have made it a success

Twitch offers a variety of unique features such as:

  • Real-time live streaming: While YouTube is the platform that introduced real-time live streaming to the world, Twitch has certainly mastered it. In recent years, live streaming has become incredibly popular, and since that’s what Twitch primarily deals in, it has resulted in the success of Twitch. Additionally, Twitch started out as a platform that mainly catered to the gaming and esports communities. Gamers could stream in-game action live on the platform, and viewers could easily tune in to be a part of the action. However, over time, Twitch witnessed the entry of several non-gaming channels. Today, designers, musicians, and cooks are also part of the Twitch community, even though gamers are still the majority.
  • Live chat: Twitch is unparalleled when it comes to users engaging with their favorite streamers, thanks to the live chat feature. From the beginning, the platform has encouraged streamers to mingle with viewers through the live chat feature, which has helped in creating diverse communities. Old Spice’s Nature Adventure campaign in 2015 showed just how effective Twitch live chat could be, and it went on to generate 88,000 requests per hour along with a mammoth 2.65 million views. Since then, more and more creators have made the most of this feature.
  • Simultaneous hosting of offline and online events: Esports events can be either online or offline. Thankfully for esports fans, Twitch hosts both types of events simultaneously. As a result, viewers have plenty of options in terms of the content they want to stream. All in all, it’s safe to say that no platform comes close to Twitch when it comes to live-streamed video content.

Why should you consider Twitch marketing?

For a digital content creator, it’s important to consider the pros and cons of all viable platforms nowadays. Twitch offers many positives for streamers, which is why more and more content creators are setting up profiles on the platform. Some of the pros you’ll enjoy streaming on Twitch include:

  • Low monetization threshold: YouTube is notorious for its high monetization threshold, but on Twitch, you can start making money much more easily. All you’ll need to start making money on the platform are 50 followers, 3 viewers per stream, and 500 minutes of streamed content over a week.
  • More revenue options: Twitch streamers can earn revenue from various sources such as ads, merch, subscriptions, and donations. This is significantly better than YouTube and other video-streaming platforms, which only offer 1 or 2 sources of revenue.

Conclusion

So, if you aren’t on Twitch yet, it’s about time you set up your profile and started streaming. However, you can’t expect to earn money from the platform overnight, as the platform has become notorious for being slightly unfair to new streamers. The best way to establish yourself on Twitch is through the services of Streamular, a software tool that provides free Twitch followers. Additionally, you can also buy live Twitch viewers from Streamular.

Role of Twitch in Changing the World of Video Content Creation by Streamular Writers,

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