How Will the New Twitch Appeals Process Help Influencers on Twitch?

Bans can be frustrating for brands and influencers on Twitch. Imagine this – you’ve put a lot of thought, time, money, and effort into your Twitch marketing efforts, and one day you wake up to find that your account has been banned.
Wouldn’t feel good, would it?

However, fortunately for brands and influencers who are trying to reach out to their target audiences via Twitch, there’s a way to undo bans – by appealing against them. In this article, we’ll take you through the Twitch appeals process, the latest updates to it, and how the process is meant to help brands and influencers on the platform. So, read on.

How did the Twitch appeals process work before?

Twitch now has an appeal portal (launched in March 2022) that aims to improve on its previous appealing system, which had several drawbacks.

Here’s how the previous system worked:

• A user could submit an appeal to contest a Twitch suspension or ban.
• Once the appeal was submitted, the user would be sent an automatically-generated appeal acknowledgment receipt.
• After an indefinite waiting period, which would typically involve a few days, Twitch would notify the user whether the appeal was accepted or rejected.
• If the appeal was accepted, Twitch would lift the suspension or ban. However, if it was rejected, the suspension or ban would continue.

While the system seemed to work on the surface, there were several problems that were reported by Twitch users regarding it. For starters, the process was incredibly slow. Even though users would get the automated appeal acknowledgment receipt from Twitch immediately after submitting the appeal, there was no assurance as to when the appeal would be actually reviewed.

More importantly, if appeals were rejected, Twitch would provide no explanation regarding the reasons for rejecting them. For many Twitch users who felt that they did nothing wrong to get suspended in the first place, this proved to be infuriating.

How does it work now?

After receiving countless complaints regarding its appeals process, Twitch finally rolled out an update in March 2022 in the form of an appeal portal. Now, the system is much improved, and you can use it to appeal on Twitch like this:

• Go to the appeal portal and choose the enforcement you want to appeal. During this process, you will get to view a lot of information such as the date of enforcement, its reason, type, and suspension length.
• Once you’ve selected a particular enforcement, provide a reason for appealing the suspension or ban. At this juncture, you must provide details of the incident that led to the suspension or ban along with a sensible reason.
• Clicking on the ‘Submit’ button will lead to the submission of your application, following which you’ll receive an automated acknowledgment receipt like before.
• After submission, you can keep checking the appeal portal to know your appeal’s status. Additionally, if your appeal is rejected, Twitch will provide you with the reasons why your account was suspended or banned in the first place.

What are the benefits of the new appeal portal for influencers?

The new appeal portal has several benefits to offer for influencers. For starters, the entire appeals process is now significantly faster than before. So, if you experience an account suspension or ban on Twitch, you can expect a quicker resolution compared to what was the norm before.

There’s also the opportunity for influencers to track the status of their appeals, which will provide further insights into how fast Twitch is working to resolve their respective issues. Last but not least, the new process will let influencers understand what they did wrong in the first place that led to Twitch suspending or banning their accounts. So, once you get to know why your account was suspended or banned, you can steer clear of it in the future.

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