How Twitch Marketing Remains Brand-Friendly As the Platform Goes Beyond Hardcore Gaming
Twitch is a popular social media platform that was acquired by Amazon in 2014. It has a robust community of users, most of whom are involved in the gaming world. The platform is known for its user-generated content and engaging audience. Read on to learn how Twitch marketing is focused on user-generated content in a unique way.
What is Twitch?
The roots of Twitch can be traced back to 2007 when Justin Kan, the founder of Twitch, launched Justin.tv. It was a streaming platform that allowed creators to create content in different categories and share it with their audience. In 2011, they rebranded this service called TwitchTV that focused mainly on gaming content. Now, it has become a household name in terms of streaming platforms. Before the coronavirus, the content of Twitch was mainly focused on video games. However, now, the platform is encouraging more and more categories and offering great features that allow the creators to monetize their content.
User-generated content on Twitch
The best thing about using Twitch is the fact that it focuses on user-generated content that is shared online. In fact, it has become the main platform for gameplay streams, esports competitions, video podcasts, talk shows, and more. Also, it is easy for the users to find live streams and videos about specific games on the platform. The audience is able to interact and engage with the streamer or gamer in real-time. This platform offers enhanced messaging systems that reward users who are willing to support their streamer’s channel by spending some money.
The top streamers on Twitch are mostly skilled gamers who have engaging personalities and are capable of dealing with challenging missions, events, or parts of a specific game.
The users on the Twitch platform are very engaged with their favorite streamers’ posts on the platform. This is not just limited to live streams and “just watch” videos, but to overall involvement during the streams, shares, and comments. This is why Twitch has become an enhanced opportunity for companies to reach out to their potential customers and engage with them. They can also leverage the well-established streamers’ loyal audience.
When it comes to Twitch marketing it is important to know that the gender distribution on Twitch is quite unbalanced. A majority portion of the users on the platform are males. So, brands can use this to look out for niche categories, topics, or channels. Also, this social media platform is not only for the audience in the US. In fact, about 24% of the users are from the United States. There has been an increasing number of users from Spain, Brazil, and Germany. Streamers all over the world have been live streaming to talk about the topics from video games and other niche categories. Famous streamers make commentaries on sports competitions like Champions League matches. This has amassed great interest, especially from Millenials and Gen-Z users, which showcases the power of this platform.
Brands can create their standalone channel or an influencer partnership for generating content. An example of this is the WildEarth channel which is hosted by expert Australian zoologists. They live stream feeds of animals living in the wild and offer people an opportunity to get closer to nature. You can create any channel that offers entertaining content that is engaging and educational. However, it is important that you find a way to communicate innovatively and dynamically. If you are not using Twitch, you are losing an opportunity to connect with your audience in an effective way. Twitch is among the few platforms that focus on creating user-generated content. It has disrupted the way users interact with each other and the content typology that is being shared online.
If you are looking to increase your reach on Twitch by learning more about Twitch marketing, you can try Streamular. It is a service that can get you free Twitch followers that are targeted to your niche. It will help you gain exposure and make a living using the platform.
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