How to Apply SEO Techniques on Twitch?
Over the last couple of years, the popularity of the video-streaming platform Twitch has skyrocketed, and right now, it’s one of the most competitive platforms for digital content creators. So, if you’re new to Twitch, you’ll find it hard for your content to be discovered ahead of more well-established competitors in your niche. However, there are certain things you can do to aid your channel’s discoverability – one of those things happens to be search engine optimization or SEO.
In this article, we’ll take you through everything you need to know about SEO for Twitch and how you can use it to drive more traffic to your Twitch channel. But first, let’s try and understand what SEO is in the first place.
SEO: What is it, and why is it important for your Twitch channel?
SEO is a process that websites undergo to make them more discoverable on search engines. Typically, the aim of SEO is to boost organic search traffic to a website. Successful implementation of SEO strategies can reduce a website’s need to be promoted to generate traffic.
So far, discoverability has been an issue on Twitch, as content creators can only rank on Twitch results pages if they are online. Additionally, if you do a live stream on Twitch, you’ll only show up on Twitch search results – not on Google or any other search engine.
However, there is a way for your Twitch channel to be discovered through Google – by making clips and optimizing them by including relevant keywords across their titles, metadata, descriptions, and tags.
Applying SEO techniques on Twitch: The top tips
Now that you’re aware of what SEO is and why it’s important for your Twitch channel to get noticed, it’s time to take you through the top tips for applying SEO techniques on the platform:
Use a keyword research tool
Before you start applying SEO techniques on Twitch, you need to first determine the right keywords for your videos. You can do this quite easily by using a free keyword research tool such as Ahrefs keyword research tool and Google Keywords Planner. You can also check out the Twitch channels of your competitors to understand what kind of keywords they are using for their content. If you’ve got the money, you can also purchase paid keyword research tools such as SEMRush that offer more robust results.
Add the keywords across six places
The channel description, channel panels, image/thumbnail metadata, video description, video tags, and video title are the six places where you should add the keywords. Across the six places, you should be careful that you don’t do any keyword stuffing. Also, when uploading images, make sure that the names of the image files aren’t random. Instead, choose names that are relevant to the image files. It’s important to remember that Google is an image search engine as well.
Don’t add popular keywords for the sake of it
Adding popular keywords when they aren’t relevant in any way to your videos may get your Twitch channel blacklisted. Sure, as long as they have something to do with your content, feel free to use them. But if you’re using them to get more attention, the practice will eventually backfire on you.
While Twitch SEO is still quite limited in terms of its scope, eventually, you can expect it to get better. Before we bid you goodbye this time, we’d like to tell you about Streamular – a software tool that you can use to get free Twitch followers. Quite simply, if you’re new to Twitch and want to give your channel a boost, Streamular.com is the way to go. Additionally, you can also buy live Twitch viewers through Streamular.
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