How is Twitch Promoting User-Generated Content in its Unique Way?
Twitch is an Amazon-owned live-streaming service that is mostly known for video games streaming. In just a few years, the platform has managed to be among the most popular sites where people can watch gamers play video games. Every day, millions of users log into Twitch to watch the live broadcasts of their favorite streamers and create para-social relationships. However, in the last year, the growth of Twitch has been exaggerated because of non-gamers. Twitch has been working on its marketing strategy to recruit new streamers and non-gamers to its community. They have rolled out Twitch Studio, an application that has been designed for helping novice streamers. Through this, the users can set up their streams. As per the blog post of Twitch on the release, they offer full support and Twitch content tips to new streamers who want to go live with the world.
Twitch’s advent to non-gaming streaming
During the coronavirus pandemic, Twitch has evolved into a lifestyle streaming platform. According to a report released by Rainmaker.gg and StreamElements, the number of hours spent watching on Twitch increased by 23% in July. The reason behind this jump was the increasing number of people who were watching the non-gaming categories like art, music, and “Just Chatting”. There were non-gaming categories on Twitch before the pandemic. However, the viewership has increased between January 2020 and July 2021 by 149%, 173%, and 325%. In July, the non-gaming categories accounted for about 20% of the total viewership, which is about 300 million hours. About 234 million of these hours were from Just Chatting, which makes it one of the most popular Twitch categories. Using Twitch SEO tips and content tips, users can take advantage of this opportunity.
Twitch has been working on bringing more potential advertisers. The platform increased its ad spending by 21% in the first half of 2021. There are a lot of brands that consider streaming and gaming to be their marketing strategies’ core elements. One of these brands is Pringles Europe. As per Stephen McSweeney, their digital marketing specialist, this is an integral part of their spending. Even though Twitch doesn’t get all the money, it is one of the main partners.
During the coronavirus lockdown, the Twitch platform has managed to transform their mostly game-streaming platform into a lifestyle platform. The creators are expanding from their gaming-specific content into art, psychotherapy, and politics. As the lockdown is ending, it is safe to say that the new Twitch streamers won’t be going anywhere. However, if Twitch is planning to continue holding onto the gains they made since March 2020, they will have to invest more money. They also have to put more thought into how they can change their policies to accommodate different types of creators.
As Twitch’s user base has been widening and their audience is growing, the platform is now closely moderating the content that they are offering. The company has already invested a lot in its moderation system. This will help them in smoothing over the frustration among the creators and create an ad-friendly environment.
Twitch has been hiring more moderators to oversee their content. The Safety Ops team of the company has increased in size by a double over the last year. As per their internal transparency report, Twitch has decreased their median user response time by 96%. Since the start of 2020, bans, suspensions, rule violation punishments, and other enforcement interactions have increased by about 41% on the platform. This is a reflection of their increasing user base and the steps they have been taking to educate the users about the reporting processes and moderation.
Over the last decade, the Twitch platform has exponentially grown. More and more people are experiencing live streaming that meets a critical requirement for human connection. As it is expanding beyond hardcore gaming, they are working on making their platform more brand-friendly. It is important for you to learn Twitch SEO tips and Twitch content tips to stay on top of the game. It is the right time for you to take advantage of this opportunity and use the Streamular platform to get more Twitch followers. Through their service, you can buy Twitch followers who are targeted to your niche.
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