A Brief Twitch Marketing Guide for 2022

A Brief Twitch Marketing Guide for 2022

Twitch is in, and with more than 15 million daily active users, it’s slowly outranking other social platforms. In fact, when you consider live-streaming platforms, Twitch outranks them all by making up 72.2% of the entire watch time of the current live stream market.

If you are looking to ace the social media marketing game, then you definitely need to focus on Twitch marketing. To help you, we’ve put together a guide about things you absolutely need to do when marketing your products and/or services on Twitch.

Top Twitch 2022 tips you need to know

1. Let fun take precedence over promotion

Twitch has become so popular because it is, first and foremost, an entertainment channel. The platform was heavily used by gamers and eSports fans to play games live for a long time. It is only recently that musicians, authors, performers, make-up artists etc., have started using Twitch.

Even today, your account will gain followers only if you have content that can keep people glued to their screens. So, avoid the promotions and advertising at first and stick to the fun stuff. Make content that is enjoyable and which viewers can find value from. Invite feedback about the type of content they would love to see.

Once you reach a state when you have a steady bank of viewers who log in to see you perform, you can work in any promotions or advertisements organically.

2. Choose a host/partner who your target market can relate to

Let’s say you want to grow your Twitch channel. You’ll be able to grow quickly when you collaborate with someone else, so their audience can see you too.

Twitch is a young person’s social media platform. That is why you need to have hosts, influencers, and brand representatives who are closer in age and lifestyle to your target audience. Although Twitch definitely leans more towards male users between 16 & 34 years of age, more women are starting to use the platform as well. Plus, while currently, the US is the highest Twitch user market, we are seeing a rise in Twitch popularity in Asia as well.

When choosing your influencers, make sure you select someone who can appeal to people from across geographies and groups. It is best if you hire micro-influencers who have a dedicated following of niche prospect groups. They should ideally speak the local language and also be aware of the lifestyle aspirations of your target prospects.

Not only will this be more effective in customizing your messaging, but it will also be less expensive than hiring one major influencer.

3. Encourage authentic engagement

One of the defining characteristics of live-streamed content is that it allows your audience and prospects to see you as you are. There’s no airbrushing, corrections, or do-overs. Everything is authentic and organic. This can be very helpful in Twitch marketing since it allows you to connect with your target market on a deeper and real level.

So, when creating content for Twitch, talk to people on a personal level. Answer each chat comment, ask questions, share personal anecdotes, ask for their tips on how they’d use your product or service etc. It makes your brand seem more human and endears you to your followers. Plus, when they see you as someone they can relate to – and see you using the advertised product/service – they will be more likely to give your offering a try. One way to ensure you aren’t overwhelmed by the speed of chats is to enable the Slow Mode. It slows down the speed of the chat being displayed.

When you buy live Twitch viewers, you’ll be able to easily stimulate engagement that can attract other organic Twitch viewers to connect with you.

4. Consider getting outside your normal content format

Despite the growth of Twitch as an all-round tool for different industries, it still remains a predominantly game-centric platform. This is why it’s recommended that you create the occasional gaming content, even if you aren’t a gamer yourself.

Consider live streaming games like Fortnite, Call of Duty, PubG, Animal Crossing etc., on Twitch. You’ll be able to cast a wider net then and attract people who may otherwise have not found your content but do have the potential to buy your products/services.

You can even work in reaction videos into your Twitch content, reacting to videos that have been going viral or are popular in your target market. The sky is the limit if you’re willing to experiment.

Conclusion

Twitch 2022 promises to open up a very engaging market of young buyers. When you buy live Twitch viewers, you’ll find it easier to establish credibility with new viewers and encourage them to subscribe to your channel. Plus, it helps you implement the tips we have provided above easily.

At Streamular, you can buy live Twitch viewers and followers at extremely affordable prices and have them activated immediately. That way, you can get started on your Twitch marketing campaigns right away.

A Brief Twitch Marketing Guide for 2022 by Streamular Writers,

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